Affiliate marketing is often judged by a handful of standard metrics—clicks, conversions, and commission payouts. While these provide a surface-level view of performance, they don’t always reflect the true value an affiliate programme brings to a business…

Affiliate marketing is constantly evolving, and at ClickCraft, we work tirelessly to stay ahead of the curve, leveraging the latest trends to add real value to your affiliate programme. We don’t believe in keeping all our insights to ourselves, so here are our top predictions for what’s coming in the next 5 years…

There's often a misconception the affiliate marketing is purely a bottom funnel solution — well in fact at Clickcraft we strongly advocate with affiliate marketing as a full funnel solution and our strategies reflect that. When properly designed, an affiliate programme can contribute significantly to awareness, consideration, conversion, and retention…

Affiliate marketing is one of the smartest ways to grow your business while building meaningful partnerships. At its core, it’s a performance-driven strategy where businesses team up with affiliates to promote products or services. In return, affiliates earn a commission for every sale or lead they generate…